I was reminded of Pokemon by Pharmalot's recent posting of email exchanges among Pfizer employees about an anonymous and mythical "Dr. SM." Dr. SM is a cardiologist in New Haven who can be counted upon to say great things about the Pfizer HIV drug Viracept. In Pokemon terminology, SM would be considered a "valuable attack card" with a large number of "damage" points (Charizard, above, has 100 damage points, making him highly sought after).
Pharmalot posted the following e-mail in which a Pfizer regional sales manager directs field reps to make sure that the Dr. SM Pokemon card is played frequently:
From: REDACTED> Sent: Friday, October 14, 2005 4:45 PM> To: O’Keeffe, Dennis F; Stewart, Richard (Agouron); Deramus, Lisa;Snyder, Elizabeth L; Fazzina, Douglas; Glazer, Bruce; Weiss, Lawrence;Raymond, James; Turner, Edward> Subject: SM>
I met with REDACTED earlier this week and he has found out that Dr.SM, a cardiologist from New Haven, is not available to provide presentations concerning CV risk of ARV therapy until after January 1st of 2006. He is completely booked until that time. Dr. SM’s presentation provides a very positive supportive message on the use of Viracept as part of a viable and safe component of HAART therapy. I would like to see this speaker utilized in each of the territories during the current sales year. Please look at your territory strategically and decide where this type of speaker could best be put to use and provide me with two tentative dates and locations where you would like to use Dr. SM in either a dinner program or roundtable type venue. Send your information to REDACTED and CC me, so that we can work to get him lined up for you as soon as possible.> > Thanks> >> > REDACTED
File this particular Pokemon card under: "Twentieth century artifacts to keep out of the time capsule."