For those who are shedding tears over the imminent demise of direct industry-funded CME, there is hope. The American Psychiatric Association will allow companies to host "product theaters" at the upcoming annual meeting in San Francisco. I just received the following invitation from Shire. As you can see, the faculty members are Shire employees, and the postcard makes it clear that "this is a promotional event. CME credit will not be available for this session." It's transparent, it's promotional education, and it's honest. I look forward to learning more about their current and upcoming products.