Jazz Pharmaceuticals is running two-page spreads in the psychiatric journals advertising...well, it's hard to figure out what. The headline reads: "Anxiety disorders often present first, before other comorbid conditions." Then there are two blurbs, one about social anxiety disorder (SAD), and the other about obsessive compulsive disorder (OCD). No drug is mentioned.
So you have to google Jazz Pharmaceuticals and social anxiety disorder to find out that Jazz bought the rights from Solvay to market a "new" product, Luvox CR. According to press releases, it is close to FDA-approval for both SAD and OCD and will be released sometime in the first quarter of 2008. What a bummer--not that we have to wait, but that it is being foisted on us at all.
Luvox is another SSRI, and actually the first ever used by psychiatrists, having been approved in 1984 for the treatment of OCD. It has very little going for it. Its half-life is about 15 hours, and it causes more drug-drug interactions than any other SSRI. Before, Luvox was a pretty useless drug; come next year, we'll have a pretty useless drug that lasts even longer than the original.
Jazz Pharmaceutical's advertising slogan is "Innovation that performs." With Luvox CR, there's precious little innovation, and the only performance is a level of marketing chutzpah that is guaranteed to turn off prescribers.