I just received a flyer from an outfit called "CME Peer Review" (look them up on the web here), a new company which has wormed its way into a brand new niche in the commercial CME world--"independent content validation."
This is NOT their marketing copy, but it might as well be:
THE PROBLEM: OK, you're making money hand over fist by providing drug company-sponsored "medical education" (nudge-nudge, wink-wink). It's a sweet gig, getting million-dollar grants to hire medical writers to scribble out pseudo-newsletters. Donald-me-no-Trumps, these are FAT profit margins...and all yours! So what's the problem? A new "regulatory environment," that's what. Suddenly, everyone from the New England Journal of Medicine to the Senate Finance Committee is whining about "conflict of interest" and "commercial bias." Haven't they read Nietzche?! You are beyond such fairy tales as truth and morality, but in order to maintain your uber status, you must play the game.
THE SOLUTION: At CME Peer-and Jeer Review, our "turn-key system helps you ensure your CE activities are valid, aligned with the public interest and compliant with regulatory guidance and accreditation standards" (that's lifted verbatim from their actual marketing copy!). Got an article sponsored by Pfizer pushing more docs to prescribe Geodon? Choose from our "ever-expanding independent network of reviewers" to find just the shill to give your article the seal of approval. Don't worry, we have a patented system of laundering our reviewers--they're spic and spam and ready to deploy our CME SCRUB DOWN (TM) process for your CME activity.
"We encountered a difficult situation in which management had already spent the sponsor's grant on a $100,000 rehab of his office shower. Then, at the last minute, we found out the activity was hopelessly biased. We called CME Peer-and-Jeer Review and our problems were solved--what a quick turn-around! Thanks, guys!"
"Your team found an issue in one of our activities--it was subtly promoting a competitor's drug! By helping to bring the activity back in line with the sponsor's agenda, you helped us secure double our original grant for next year. We feel so much more confident about our income stream, thanks to you."
CME Peer-and-Jeer Review: Your CME SCRUB DOWN specialists!